Name: Assoc. Prof. Dr Norashidah Mohamed Nor

Education: PhD in Economics, Universiti Putra Malaysia

Post Doctorate, School of Public Health, University of Queensland, Australia

Experiences:

• Vice Chairman, Malaysia Framework Convention on Tobacco Control Policy (FCTC)

• Tobacco Tax Expert for The Kuala Lumpur Free from Cigarettes Smoke project from 2017 to 2019

• Electronic Cigarette Control Expert Committee Members in 2020.

• Consultant for the ASEAN Workshop Sweetened Sugar Beverages (SSB) Taxation in 2018

• Represented Malaysia in a Discussion on the Impact of Taxation on the Malaysian Illicit Cigarette Market by Cancer Research UK

• Advisory Committee Member of the Southeast Asia Tobacco Control Alliance from 2019 until 2022

Contributions:

• Developed epidemiological models of smoking prevalence in economic modelling and being applied in Norway and Australia.

• Conducted a Research on the Sugary Excise Tax Funded by UNICEF, and Implemented in the Malaysia Sugary Excise Tax Rate in 2019.

Research & Publications:

• The Relationships Between Tobacco Taxation, Demand For Cigarettes And Smoking Prevalence In Malaysia

• Willingness to Pay, Economic Costs, Opportunities and Challenges for Smoking Cessation Treatment by Johnson & Johnson South East Asia

• Price Elasticity for Sugar-Sweetened Beverages

• The Impact and Effectiveness of SSBs Taxation in Malaysia